We Exist to Make Every Product Trustworthy
MinuteWay was born from a simple frustration: in a world of sophisticated manufacturing, there was no reliable way for a customer to know if the product in their hands was real. We built the infrastructure to change that.
Eliminate Counterfeits. Build Trust.
Our mission is to give every manufactured product a verified digital identity — making it impossible for counterfeits to enter supply chains undetected, and giving customers the certainty they deserve when they buy.
We believe trust is the foundation of commerce. When customers can't trust what they buy, brands suffer, industries suffer, and ultimately the entire economy suffers. MinuteWay is the infrastructure layer that restores that trust.
A World Where Every Product Has a Verified Story
We envision a future where every product — from a pharmaceutical tablet to an automotive part to a luxury handbag — carries a permanent, verifiable digital identity that anyone can check in seconds.
A world where supply chains are transparent, counterfeits are instantly detectable, and the relationship between manufacturer and customer is built on provable trust — not hope.
Built from Frustration. Driven by Purpose.
In 2018, MinuteWay's co-founder Arjun Mehta was managing supply chains for a major industrial manufacturer when a batch of counterfeit components caused a production shutdown — and nearly a safety incident. The counterfeits were indistinguishable from the real thing.
He called Priya Nair, a cryptography engineer he'd worked with years earlier. Together, they asked a simple question: why doesn't every product have a cryptographic identity the way every website has an SSL certificate?
Two years later, MinuteWay launched in Pune with a mission to make product verification as simple as scanning a QR code — and as trustworthy as a digital signature.
Founded in Pune, India with a mission to eliminate counterfeit products from Indian supply chains.
Launched MW Origin and MW Verify with 12 pilot manufacturers in the automotive parts sector.
Expanded to pharmaceuticals and FMCG. Crossed 1 million verified product scans.
Launched MW Passport and MW TraceTrack. Raised Series A to accelerate global expansion.
Entered Middle East and Southeast Asia markets. 500+ brands onboarded across 12 industries.
Launched MW Connect API platform. 250,000+ products verified daily across 28 countries.
Our Values
Trust by Default
Every product deserves a verified identity. We build systems where authenticity is the baseline, not the exception.
Radical Transparency
Supply chains should be visible to everyone who depends on them — manufacturers, distributors, and customers alike.
Customer First
The end customer — the person who buys a product — is the ultimate beneficiary of everything we build.
Speed Matters
Verification that takes more than 2 seconds is verification that doesn't get used. We obsess over performance.
The People Behind MinuteWay
Engineers, operators, and product thinkers united by a belief that trust is the most important feature any product can have.
Arjun Mehta
Former supply chain director at a Fortune 500 manufacturer. Arjun saw counterfeit products destroy brand trust firsthand and built MinuteWay to solve it.
Priya Nair
Cryptography and distributed systems engineer with 12 years building secure identity infrastructure for financial institutions across Asia.
Rahul Sharma
Operations veteran who scaled logistics networks across 15 countries. Rahul leads MinuteWay's global expansion and enterprise partnerships.
Divya Krishnan
Product leader with deep expertise in B2B SaaS. Divya shapes the MinuteWay ecosystem — from MW Origin to MW Connect — with a relentless focus on simplicity.
Join the Trust Revolution
Whether you're a manufacturer, brand, or distributor — MinuteWay gives you the tools to make every product verifiable.